Identity of the finished product

What is in our minds when they hear the word brand or brands? I'm sure in a few seconds you will see in our heads a few tens of words or imagination that appears to have a close association with the brand or brands. Behalf of large companies, corporations, advertising, logos, and other associations will arise a series of our minds. We can also remember a person with unique characteristics or it has, which makes the person easy to remember, for example: funny or smart, beautiful, caring people, and so on. This is called personal branding.
Branding or often referred to as brand building associated with a lot of effort to build a company image. Image is of course should have benefits in providing a certain perception is generally positive. Extraordinary power of branding can greatly affect the success of a company's business.

Often we underestimate the problem of identity of the product (design, form, technology, brand, logo, slogan and wrap), but the appearance of a structural product psychological aspects are very communicative with customers / consumers. Character of the identity of a product will make the appeal, the symbols and product positioning. A product must have a competitive advantage. That is, the special identity of the product must have a unique identity of the dam will have a certain position to regain your position in the competition. A good product will create a product or company image preformance mind of every customer or consumer, such as Suzuki (sample products in the column below) which is a luxury car but durable or Mercedes car that is luxurious and comfortable.

Whether it's brand?

Brand is more than just a logo on your letterhead and business cards. Brand is more of your corporate identity. Effective Brand will describe who you are, what you make and how to make it, while at the same time establish the relevance and credibility in front of prospective clients or customers.

Brand is also something that is not visible. How your business can be accepted by consumers? If your brand has a high acceptance value, then you can enjoy the many benefits of competition. We often see how people are willing to reach into his pocket to buy some branded goods although expensive. Value received is the result of an effective promotion so as to provide a very high brand awareness.

Why is identity needed the finished product?

1. As a distinguishing characteristic (differentiation)
The main reason to create your own brand is to differentiate yourself with your competitors. Brand will help consumers to see the uniqueness that you have, which is different from your competitors.
The new website is easy to find. Likewise with home-based business. You have to keep looking for ways to differentiate your competitors. Your brand can do for you.

2. Marketing more effective and efficient
Another reason to create their own brand is to your sales force (even if one sales force that is you) is more effective and more efficient. By having a strong brand in the market, your sales force will be easier to introduce yourself, do not need too much time to explain
You can use 100% of your time to focus on sales rather than to educate prospects about your business.

Another benefit is the energy you spend to increase brand awareness through promotional and marketing the brand on the market automatically transfers your products and services. So, even if you advertise your brand, you also indirectly market products and services.
Examples of products:
Indonesian society is very kinship, not only in terms of relationships but also in terms of the move. No wonder the vehicle type "multi purpose vehicle" (MPV) which can accommodate more passengers in great demand in Indonesia.