Distribution strategy in marketing

Techniques Retail Distribution Strategy

To obtain a greater profit distribution takes the right strategy to deliver the goods or services of merchandise into the hands of consumers. Here is a method of distribution that can be selected by a business to maximize profit.

1. Intensive Distribution Strategy
Intensive distribution is a distribution strategy that places the product or merchandise at many retailer retailers and distributors in various places. This technique is suitable for products or goods of daily necessity which has a demand and a high level of consumption. Examples such as food, cigarettes, toothbrushes, toothpaste, soap, detergents, and so forth.

2. Selective Distribution Strategy
Selective distribution is a distribution method of distributing products or services in a particular market area by selecting only a few distributors or retailers in the area. Among the distributors or retailers will have a competition to win consumers in a way, technique and strategy respectively. Examples of selective distribution channels are electronic products, motor vehicle products, bicycles, clothes, books, and so forth.

3. Exclusive Distribution Strategy
Distribution is the exclusive distribution rights to a product in one of two distributors or retailers are on a local area. goods or services offered by this type is the exclusive distribution of goods with high quality and prices with a limited number of consumers. Example of exclusive distribution is like a car showroom, factory outlet, restaurant franchises, products mlm / multi level marketing / passive income, mini markets, supermarkets, hypermarkets, and others.


Types of Retail

Here is a division of the retail industry based on the grouping of certain traits with the understanding or definition of:

1. Discount Stores / Discount Stores
Discount stores are retail outlets that sell various items at low prices and provide a minimum service. An example is the macro and Alfa

2. Specialty Stores / Shops Product Specific
Specialty store is a retail store that sells goods only certain types of product lines that are specific. Examples of specialty stores that seaside bookstore, music store disctarra, guardian drug stores, and many other examples.

3. Department Stores
Department store is a large-scale retail stores that separated and divided into the departments that sell a variety of different items. Examples such as the Ramayana, Robinson, rimo, and so on

4. Convenience Stores
Convenience stores are retail outlets that sell a limited type of product items, housed in a comfortable and long opening hours. Examples of alpha and minimarket.

5. Catalog Stores
Catalog store is a store that provide many kinds of product information through the media catalog that is distributed to potential consumers. Catalog stores usually have a lot of inventory number.

6. Chain Stores
Chain stores are retail outlets that have more than one outlet and is owned by the same company.

7. Supermarket
Super Market is a retail store that sells a variety of food products and also a small number of non-food products to consumer systems serve themselves / Self-Service. Examples of the Hero.

8. Hypermarkets / Hypermarket
Hypermarket is a retail store that sells the type of goods in large quantities or more than 50,000 items and encompasses many types of products. Hypermarket is a combination of the hypermarket discount store retailer. Examples include hypermarket giant, Carrefour hypermarkets hypermart and hypermarkets.