Distribution channels Consumption Goods

There are various kinds of consumer goods distribution channels, including:
1. Manufacturers - Consumer
The shape of this distribution channel is the most short and simple because without using intermediaries. Manufacturers may sell the goods they produce by mail or direct consumers to the house (from house to house). Therefore, this channel is called direct distribution channels.

2. Manufacturer - Retailer - Consumer
Manufacturers only serves sale in bulk to wholesalers only, not to sell to retailers. Purchases by retailers served by the wholesaler, and retailer purchases by consumers served alone.

3. Manufacturers - Wholesalers - Retailers - Consumer
Distribution channels are widely used by manufacturers, and is called the traditional distribution channels. Here, a manufacturer serving only the sale in bulk to wholesalers only, not to sell to retailers. Purchases by retailers served wholesalers, and retailers served by a consumer purchases only.

4. Manufacturers - Agents - Retailer - Consumer
Here, the producers choose the agent as distributors. He runs a large trade activities in existing distribution channels. Target sales primarily aimed at large retailers.

5. Manufacturers - Agents - Wholesalers - Retailers - Consumer
In distribution channels, manufacturers often use agents as intermediaries for distributing the goods to wholesalers who then sell to small shops. Agents are seen in the distribution channel is primarily a sales agent.