The Distribution of Goods and Services

Distribution plays an important role in everyday life in society. With a good distribution channels can ensure the availability of products needed by society. With no distribution will be difficult for manufacturers to market their products and consumers also have to bother pursuing the manufacturer to be able to enjoy its products.

The distribution channel is a pathway intermediate good marketing of a product transport and storage of goods and services from producer to consumer hands. Distribution channel is influenced by

Among the producers and consumers there are marketing intermediaries wholesaler (distributor / dealer) who serve buyers retailers (retailers) and retailers (retailers) who retail products to end consumers.

Types / Various Kinds of Goods and Services Distribution Channels:

1. Manufacturer ---> Consumer (Service Generally)
Example: Shop, Restaurant, Hair Cut, Salon, Therapeutic Massage, Etc

2. Manufacturer ---> --- Retailers> Consumers
Example: Newspapers, Ice Cream, Etc.

3. Manufacturer ---> --- Wholesaler> Retailer ---> Consumer
Example: Instant Noodles, Rice, Vegetables, Beverages in Package, etc.

4. Manufacturer ---> Agent ---> --- Wholesaler> Retailer ---> Consumer
Example: Goods Imports


5. Manufacturer ---> Industrial (Manufacturers)
Example: egg noodle factory sells its products to dealers around the chicken noodle carts.

6. Manufacturer ---> Wholesaler ---> Industrial (Manufacturers)
Example: A distributor of heavy machinery purchased from abroad to be sold to the factories in the country.