Distribution channels in consumer products

Factory / enterprise-Wholesalers-Contractor-Retailer-Consumer. On the distribution of consumption, wholesalers, contractors, retailers do not have a relationship with the factory / firm (center) in marketing the products or distribution channels in consumer products using intermediaries. An example of tobacco companies
Distribution channels in industrial products
Factory-branch company-Distributor-Customer sales industry (consumer). On the distribution of industrial products sales branch, distributor of industrial customers (consumers) still has a relationship with the factory or company in marketing the product or industrial product distribution channels using an intermediary agent

Depending on the products we market, if the product has a long durability that we do not need to use intermediaries, vice versa, if the products that we market does not have a long endurance, it helps us to use intermediaries. Environmental factors should also be considered, if the environment that we're going to need the help of intermediaries, it helps us to use intermediaries. Vice versa, if we can reach the environment in marketing our products to be marketed, it helps us to use intermediaries. Through contacts, experience, specialization and scale of their operation, intermediaries usually offer a greater achievement than the achievement that is able to reach consumers.
At the time of marketing the products, the products we market have long lifetimes or not, in addition to environmental factors. Then we decided to use an intermediary or not. Using direct marketing system is a marketing system that does not use an intermediary, or indirect marketing system that is a marketing system that uses an intermediary. Promotions that we use also vary among other uses door to door or by using the mass media.

Share distribution channels using indirect marketing channels, ie using an intermediary. The Company issued the shares to be sold, the Company sold its shares on stock exchanges, stock brokers, etc. to be sold to consumers.
The Company entered into an agreement with the intermediary, which describes the product to be marketed to consumers, explains about the targets to be achieved, the remuneration to the intermediary in marketing their products to consumers, giving bonuses to the intermediary if it can sell the product exceed the target set. The agreement is described as well if intermediaries sell products to consumers under the standard for some time, then the company will terminate agreements with such intermediary.