Industrial Goods Distribution Channels of distribution channels is a link between the industrial goods producers and industrial users consist of:
Manufacturers - Industrial User
This channel is a short channel of distribution in industrial goods. Given the shortness of this channel is also called direct distribution channels, usually a direct distribution channel is called the manufacturer in case the sale is quite large industrial users. Direct distribution channels are usually used by large industrial and heavy equipment.
Example snippet: Ships, Aircraft flying.
Manufacturers - Industrial Distributor - Industrial User
Manufacturers of goods of this type of equipment operating industrial distributors can use to reach the market.
Example: Radio, TV.
Manufacturers - Agents - Industrial User
These distribution channels used by manufacturers to seek or enter into new market areas. In addition to introducing new products of this manufacturer does not have a market department. Manufacturers prefer to use an agent.
Manufacturers - Agents - Industrial Distributor - Industrial User
Given the length of this distribution channel, this channel can be used by companies selling power given the very small companies to sell directly. Besides the storage factor also received attention because it is based on physical distribution agency, then the distribution is divided into three kinds, namely:
1. Direct distribution, the distribution of goods that are directly undertaken by the producer to the consumer without going through distribution agencies.
2. Distribution of semi-direct, when the distribution of goods distribution of one or more agencies at a certain level institutions such as cooperatives or companies appointed.
3. Indirect distribution, when the distribution of goods, there are several levels of the institutions that long distribution.
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